How to Increase Footfall in Your Retail Store?
Shop owners put a lot of thought in figuring out ways to increase footfall in their retail stores. The retailers use discounts, offers, and plenty of other tried-and-tested ways to attract new buyers and retain the existing ones.
More traffic to your store means increased opportunity to do sales. Selling is never easy and the attention of buyers in a competitive marketplace is expensive.
No matter where your store is located in the marketplace, it’s hard to get the customer’s attention. If you did have an awesome product to offer then combine it with good services and rely on great marketing and branding practices to stand out.
Make your entire storefront and commercial entrance doors welcoming and attractive to gain your customer’s attention and increase footfalls in the store.
Use these tips to attract more customers to your store if your business is suffering from a dip in sales –
1. Pay Attention to your Shop Front Door
Some shop fronts are more inviting and easily attract customers. Pay attention to your store’s entrance and get benefitted by making it appealing. Use your shopfront for branding and marketing purpose.
Nowadays a lot of good options are available if you want to build a unique storefront that could easily grab your customer’s attention. You can be very creative with this.
Most of the store owners invest in making their storefronts and make it more appealing. Aluminium shop front have an everlasting demand in the commercial marketplace because aluminium shop fronts make it easy to be more creative with the design.
Get creative and make your storefronts worth remembering if you have budget and creativity for that.
2. Deals
Take your business out in the streets and directly engage with the people and offer them free demonstrations and don’t forget to give them free samples. Deals and demos make it easier for you to make people familiar with your products and brands. This helps affirm your image as a friendly retailer.
3. Make an Online Presence
Low footfall can be reversed by expanding your online presence. Many retailers use their online presence to drive customers to their stores. They make this happen by offering discount coupons and making it easier for your customers to reach out to you. Online channels can be used in building a brand image.
4. Customer Relationship Management
The ease with which a visitor can shop at your store will set the metrics of success in attracting them further. Customer relationship management can be put to use just after the sales. Your customer is more important to you after they choose to make a purchase at your store.
Relationships with your customers can prove to be a key feature in driving footfall to your retail store. Good products when combined with excellent service always give the best results.
Once your customer is in your store the product quality and the customer service will decide whether they will visit again or not.
5. Loyalty Scheme
A long term and structured marketing effort can be made through providing a loyalty scheme to your customers who demonstrate loyal buying behavior. Loyalty schemes are helpful even if your customer is not going to turn loyal.
It’s easier to sell to an existing customer than acquiring a new one and loyalty schemes are a proven tactic. There’s a notable change in the customer’s behavior when they’re introduced to a loyalty scheme.
6. Explore Social Media Opportunities
Social media platforms offer a lot of opportunities to get to know what your customers want. People spend a lot of their time on these social channels and openly express their views. Though there’s an option of posting ads about your products and services on these channels, not too many people are keen on viewing your ads.
Instagram and Facebook offer the opportunity to showcase your products in front of your customers. Explore the opportunities social media offers for your business in reaching out to your customers.
7. Email Marketing
Use email marketing to make buyers aware of the discounts and offers available at your store. Make sure you reach out to your customers based on demographics, purchase history, and location. Show your store’s nearest location to your audience.
The right combination of online, outdoor, social media, and print marketing can drive more footfall in your store. And when through marketing you manage to grab your customer’s attention it’s important to make them want to visit you.
Conclusion
If your store is located in a mall and you’re using perforated shutters that allow mall visitors to easily take a look on your display products and inside of your store, even when your store is closed, then a simple measure like this may help in increasing the footfalls.
In this way, even the shop front shutters can be used for marketing and to attract the right buyers. The display items, aesthetics of your storefront, doors, and windows, all can be used to attract visitors.
The retail market is a highly competitive place. It’s important for your store to stand out amidst the competition present in the market to increase the footfalls in your retail outlet.
